Cross media study

CROSS-MediaResearch study:

There are three main media platforms:

●◦•Broadcasting•◦●

*Scheduled at the cinema, on TV or radio
*Trailers and teasers
*Catch-ups, repeats, spin-offs
*Talk shows, news, arts and review programs
* Red button activity

●◦•Print•◦●

* previews and reviews
* stories and features on themes, characters or production.
* interviews with cast or crew
* special publications

●◦•E-media•◦●

* clips, previews, reviews, extra scenes
*official sites, fan sites, social networking sites
*actors’, writers’ and directors’ sites
* trails, advertising
*blogs


Cross-Media: "Sex and the City"(Film) and "Lipstick jungle"(T.V)

●◦•FILM TEXT•◦●

SEX AND THE CITY • ◦ •

At the start of the trailer we see a series of location shots to establish New York city as the main setting of the film. The music which accompanies the trailer is quite classy which gives height to the class and status of the characters in the film. The mid camera shot of 'Big' and 'Carrey' has been used to determine their relationship as quite close, and in love. Also to keep focus on the actor's facial expressions which may also contribute to their feelings of their relationship. As the trailer progresses we hear non- digetic sound in the form of narration about 'Carrey' with shots of Carrey bring shown Simultaneous. This gives an insight of Carrey's personality and her as a person. We aslo get numerous sound bridges to intake significant information relative to the plot which marks what the film maybe about.

A constant edit which is used throught out the trailer would be the 'fade-in' and 'fade-out', as we can view shots being smoothly faded in and out in a routinal pattern, which may signify the lives the main female characters live in the film. There are small captions presented in even breaks of the trailer such as: "some things end, some things begin, and somethings never change", this reinforces the highs and lows of the film creating drama which mirrors it's genre.
The observable audience would be women in their early thirties of class audience B-C2, as it has some statements of fashion it would also attract a younger age group of females. The trailer throughout is enlightened with bright and vibrant colour hues which does not distract the audience making them assume that the film is boring and meaningless, but the assortment of colours coincides to the main target audience, again attracting a range of audiences.


Generally, to symbolise the downfall of a character in a film it would be metaphorically determined through the use of dull lighting, or sad music, however in this case, clothing signifies the breakdown of the character. This is noticeable as at the start the clothing is quite glam and high fashion, whereas in the middle the clothing becomes quite casual and conventional. The ideology relative to this maybe as fashion plays a subordinate in their friendship and lives, as the female characters are shown quite high profile and glamourous and often relating and talking about fashion on many occasions. The representation is also done by the frequent use of mid-range shots which ideally are used for focusing on the expressions of the actors, which creates the intensity of the scene as we know what the actors are feeling.


As we get sound bridges the conversations generally being spoken over them are about 'fantasies' and 'reality', relating to the narrative, which may connotate to a 'fairy tale' that Carrey is experiencing. However the use of the dialogue "...and cinderella and the prince lived happily ever after", ironically is a representation which connotates that Carrey and Big correspond to 'cinderella' and the prince. This indicates that there will be a happy ending at the end as the laughing at the end of the trailer is evident of this also suggesting that everthing resolves by the end.

*●◦• [Analysis of the film poster] •◦●*